Statistics
Publications
18
Citations
3.2K
H-Index
17
Active since
1998
Affiliations
Taylor Randall is an author at University of Utah specializing in management, business, and strategic management.
Publications per year
1998–2014
18
18
Brand Equity and Vertical Product Line Extent
Taylor Randall, Karl T. Ulrich, David J. Reibstein · Marketing Science · 1998 · 233 citations
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