T.M.M. Verhallen

Response Styles in Rating Scales

H. van Herk, Ype H. Poortinga, T.M.M. Verhallen · Journal of Cross-Cultural Psychology · 2004 · 430 citations

Customer Satisfaction, Consumer Study, Social Psychology +22

A behavioral model of residential energy use

W. Fred van Raaij, T.M.M. Verhallen · Journal of Economic Psychology · 1983 · 342 citations

Built Environment, Energy Consumption, Engineering +6

Scarcity and preference: An experiment on unavailability and product evaluation

T.M.M. Verhallen, Henry S.J. Robben · Journal of Economic Psychology · 1994 · 298 citations

Economics, Choice Model, Behavioral Decision Making +11

The influence of business strategy on new product activity: The role of market orientation

R.T. Frambach, Jaideep Prabhu, T.M.M. Verhallen · International Journal of Research in Marketing · 2003 · 264 citations

Market Orientation, Corporate Strategy, Management +9

Green New Product Development: The Pivotal Role of Product Greenness

Paul H. Driessen, Bas Hillebrand, R.A.W. Kok et al. · IEEE Transactions on Engineering Management · 2013 · 208 citations

Green Marketing, Greenwashing, Engineering +22