H. van Herk

Response Styles in Rating Scales

H. van Herk, Ype H. Poortinga, T.M.M. Verhallen · Journal of Cross-Cultural Psychology · 2004 · 430 citations

Customer Satisfaction, Consumer Study, Social Psychology +22

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje Goldman, H. van Herk, Tibert Verhagen et al. · International Small Business Journal Researching Entrepreneurship · 2020 · 133 citations · Full text

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +15

Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model

Joost van Rosmalen, H. van Herk, Patrick J. F. Groenen · Journal of Marketing Research · 2010 · 86 citations

Engineering, Consumer Research, Social Influence +17

Equivalence of survey data: relevance for international marketing

H. van Herk, Ype H. Poortinga, T.M.M. Verhallen · European Journal of Marketing · 2005 · 77 citations

Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships

Edwin J. Nijssen, H. van Herk · Journal of International Marketing · 2009 · 75 citations

Cross-cultural Marketing, International Marketing, Cross-border Management +16