Retail Positioning is a strategic marketing activity that involves defining and differentiating a retail firm’s brand, value proposition, and market identity relative to competitors to occupy a distinct place in the minds of target consumers.
190
Publications
14K
Citations
429
Authors
243
Institutions
Publications per year
2017–2026
38
Publications
190
The shopping mall as consumer habitat
Peter Bloch, Nancy M. Ridgway, Scott Dawson · Journal of Retailing · 1994 · 629 citations
Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 387 citations
1–5 of 190
Authors
429
- SB
5
h-index
- PJ
3
h-index
- LL
3
h-index
- VMVincent‐Wayne Mitchell
Manchester School of Architecture, United Kingdom
3 publications · 209 citations
3
h-index
- GB
3
h-index
1–5 of 429
Institutions
243
University of Stirling
Stirling, United Kingdom
6 h-index
8 publications
1.2K citations
University of Chicago
Chicago, United States
5 h-index
9 publications
472 citations
University of North Texas
Denton, United States
4 h-index
6 publications
246 citations
Lund University
Lund, Sweden
4 h-index
7 publications
800 citations
Texas A&M University
College Station, United States
4 h-index
4 publications
246 citations
Universität Trier
Trier, Germany
3 h-index
5 publications
281 citations
Dartmouth College
Hanover, United States
3 h-index
4 publications
2.2K citations
University at Buffalo, State University of New York
Buffalo, United States
3 h-index
3 publications
231 citations
1–8 of 243
Venues
- Journal of Retailing
16 publications · 3.2K citations
16
h-index
- Journal of Retailing and Consumer Services
17 publications · 958 citations
15
h-index
- International Journal of Retail & Distribution Management
14 publications · 667 citations
12
h-index
- The International Review of Retail Distribution and Consumer Research
10 publications · 389 citations
10
h-index
- Journal of Business Research
JBR · 9 publications · 657 citations
9
h-index
1–5