Concepedia

Convenience Positioning

Convenience Positioning is a retail positioning strategy that belongs to the broader category of market positioning approaches, distinguished by its emphasis on minimizing customer effort through proximity, accessibility, and time-saving services to fulfill immediate or routine purchasing needs.

8

Publications

589

Citations

21

Authors

17

Institutions

Publications per year

2017–2026

2

Parents

Publications

8

Convenience: a services perspective

Jillian Dawes Farquhar, Jennifer Rowley · Marketing Theory · 2009 · 238 citations

, , +15

Consumer segmentation based on convenience orientation and attitudes towards quality attributes of lamb meat

A. Bernués, G. Ripoll, B. Panea · Food Quality and Preference · 2012 · 147 citations

, , +16

Identifying the Convenience-Oriented Consumer

W. Thomas Anderson · Journal of Marketing Research · 1971 · 64 citations

, , +11

Consumer Participation: The Case of Home Meal Preparation

Svein Ottar Olsen, Huynh Thi Xuan · Psychology and Marketing · 2012 · 42 citations

, , +16

Competitive collection with convenience-perceived customers

Qidong He, Nengmin Wang, Tyson R. Browning et al. · European Journal of Operational Research · 2022 · 36 citations

, , +9

1–5 of 8

Authors

21

  1. WC
    William C. McDowell

    Bradley University, United States

    1 publications · 14 citations

    1

    h-index

  2. JR
    Jennifer Rowley

    Manchester Metropolitan University, United Kingdom

    1 publications · 238 citations

    1

    h-index

  3. WT
    W. Thomas Anderson

    1 publications · 32 citations

    1

    h-index

  4. BJ
    Bin Jiang

    DePaul University, United States

    1 publications · 36 citations

    1

    h-index

  5. AA
    Aliosha Alexandrov

    University of Wisconsin–Oshkosh, United States

    1 publications · 14 citations

    1

    h-index

1–5 of 21

Institutions

17

  1. Southwest Jiaotong University

    Chengdu, China

    1 h-index

    1 publications

    36 citations

  2. Texas Christian University

    Fort Worth, United States

    1 h-index

    1 publications

    36 citations

  3. UiT The Arctic University of Norway

    Tromsø, Norway

    1 h-index

    1 publications

    42 citations

  4. University of Memphis

    Memphis, United States

    1 h-index

    2 publications

    28 citations

  5. Manchester Metropolitan University

    Manchester, United Kingdom

    1 h-index

    1 publications

    238 citations

  6. Chouaib Doukkali University

    El Jadida, Morocco

    1 h-index

    1 publications

    16 citations

  7. Xi'an Jiaotong University

    Xi'an, China

    1 h-index

    1 publications

    36 citations

  8. Centro de Investigación y Tecnología Agroalimentaria de Aragón

    Zaragoza, Spain

    1 h-index

    3 publications

    441 citations

1–8 of 17

Venues

  1. Journal of Marketing Research

    2 publications · 96 citations

    2

    h-index

  2. Food Quality and Preference

    1 publications · 147 citations

    1

    h-index

  3. European Journal of Operational Research

    1 publications · 36 citations

    1

    h-index

  4. Review of Managerial Science

    1 publications · 14 citations

    1

    h-index

  5. Marketing Theory

    MT · 1 publications · 238 citations

    1

    h-index

1–5