22
Publications
1.3K
Citations
16
H-Index
2003
Active since
Jillian Dawes Farquhar is an author at Oxford Brookes University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionBrand ManagementConsumer BehaviorInteractive MarketingCustomer ServiceBrand Equity
Publications per year
2003–2024
22
22
Convenience: a services perspective
Jillian Dawes Farquhar, Jennifer Rowley · Marketing Theory · 2009 · 235 citations
Customer Experience, Customer Satisfaction, Service Research +15
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