Concepedia
Statistics
Publications
19
Citations
2.1K
H-Index
17
Active since
1998
Affiliations
Glasgow Caledonian University(Current)
University of Stirling
Queensland University of Technology
Florida State University
Grete Birtwistle is an author at Glasgow Caledonian University specializing in management, marketing, and fashion.
Top concepts
MarketingManagementFashionBusinessConsumer ResearchConsumer BehaviorBrand StrategyBrand ManagementCustomer SatisfactionBrand Development
Publications per year
1998–2011
An investigation of young fashion consumers' disposal habits
Louise R. Morgan, Grete Birtwistle · International Journal of Consumer Studies · 2009 · 505 citations
Culture, Consumer Culture, Material Culture +14
Fashion clothing – where does it all end up?
Grete Birtwistle, Christopher M. Moore · International Journal of Retail & Distribution Management · 2007 · 391 citations
Sustainable Consumption, Engineering, Key Informant Interviews +25
The Burberry business model: creating an international luxury fashion brand
Christopher M. Moore, Grete Birtwistle · International Journal of Retail & Distribution Management · 2004 · 201 citations
Business-to-business Research, Ipo Prospectus, Brand Strategy +20
The nature of parenting advantage in luxury fashion retailing – the case of Gucci group NV
Christopher M. Moore, Grete Birtwistle · International Journal of Retail & Distribution Management · 2005 · 118 citations
Gucci Group Nv, Brand Consolidation, Consumer Research +21
Quick response: perceptions of UK fashion retailers
Grete Birtwistle, Noreen Siddiqui, Susan S. Fiorito · International Journal of Retail & Distribution Management · 2003 · 117 citations
Customer Satisfaction, Digital Marketing, Consumer Research +16
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