Concepedia

Susan S. Fiorito

SS

21

Publications

1.1K

Citations

17

H-Index

1986

Active since

Affiliations

Florida State University(Current)

Shippensburg University

Oklahoma State University

Glasgow Caledonian University

Indiana University Bloomington

Susan S. Fiorito is an author at Florida State University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorFashionSupply Chain ManagementConsumer Decision MakingSupply Chain

Publications per year

1986–2010

21

Publications

21

Effects of design factors on store image and expectation of merchandise quality in web-based stores

Jungmi Oh, Susan S. Fiorito, Hira Cho et al. · Journal of Retailing and Consumer Services · 2007 · 141 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +13

Acceptance of online customization for apparel shopping

Hira Cho, Susan S. Fiorito · International Journal of Retail & Distribution Management · 2009 · 129 citations

Successful Customization, Engineering, Digital Marketing +20

Quick response: perceptions of UK fashion retailers

Grete Birtwistle, Noreen Siddiqui, Susan S. Fiorito · International Journal of Retail & Distribution Management · 2003 · 117 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

An empirical analysis of the components of retailer customer loyalty programs

Myron Gable, Susan S. Fiorito, Martin T. Topol · International Journal of Retail & Distribution Management · 2008 · 111 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +18

A Marketing Strategy Analysis of Small Retailers

Susan S. Fiorito, Raymond W. LaForge · American Journal of Small Business · 1986 · 111 citations

Marketing Analytics, Differential Advantage, Small Business Marketing +13

Rows per page

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