Concepedia

Hira Cho

HC

6

Publications

476

Citations

6

H-Index

2007

Active since

Affiliations

Florida State University(Current)

California State University, Northridge

Oklahoma State University

Hira Cho is an author at Florida State University specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingFashionBusinessDigital MarketingCustomer SatisfactionDesignCulture

Publications per year

2007–2012

6

Publications

6

Social network online communities: information sources for apparel shopping

Huiju Park, Hira Cho · Journal of Consumer Marketing · 2012 · 148 citations

Customer Satisfaction, Online Communities, Consumer Research +19

Effects of design factors on store image and expectation of merchandise quality in web-based stores

Jungmi Oh, Susan S. Fiorito, Hira Cho et al. · Journal of Retailing and Consumer Services · 2007 · 141 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +13

Acceptance of online customization for apparel shopping

Hira Cho, Susan S. Fiorito · International Journal of Retail & Distribution Management · 2009 · 129 citations

Successful Customization, Engineering, Digital Marketing +20

Self-Service Technology in Retailing. The Case of Retail Kiosks

Hira Cho, Susan S. Fiorito · Symphonya Emerging Issues in Management · 2010 · 26 citations · Full text

Customer Satisfaction, Self-service Technology, Typical Sst +13

Cultural comparison for the acceptance of online apparel customization

Hira Cho, Yun Wang · Journal of Consumer Marketing · 2010 · 19 citations

Culture, Online Customer Behavior, Online Apparel Customization +14

Rows per page

1–5 of 6