Concepedia

Assortment Positioning

Assortment Positioning is a retail strategy that refers to the deliberate configuration and differentiation of a retailer’s product range in terms of breadth, depth, and variety to establish a distinct market identity relative to competitors.

6

Publications

125

Citations

13

Authors

6

Institutions

Publications per year

2017–2026

3

Parents

Publications

6

New products: manufacturers' versus retailers' decision criteria

Luca Pellegrini, Luca Zanderighi · The International Review of Retail Distribution and Consumer Research · 1991 · 32 citations

, , +13

The dimensions of assortment: A proposed hierarchy of assortment decision making

Cathy Hart, Mohammed Rafiq · The International Review of Retail Distribution and Consumer Research · 2006 · 31 citations

, , +10

How to position ‘mildly sustainable’ products: The joint impact of assortment display and price setting

Erica van Herpen, A.R.H. Fischer, J.C.M. van Trijp · Food Quality and Preference · 2015 · 20 citations · Full text

, , +15

Arranging the assortment to arouse choice: Effects of goal-relevant assortment organization on food choice and variety perceptions

Erica van Herpen, Anick Bosmans · Food Quality and Preference · 2017 · 16 citations · Full text

, , +12

Market dominance or product cost advantage: Retail power impacts on assortment decisions

Hedayat Alibeiki, Shanling Li, Ramnath Vaidyanathan · International Journal of Production Economics · 2019 · 14 citations

, , +17

1–5 of 6

Authors

13

  1. EV
    Erica van Herpen

    Wageningen University & Research, Netherlands

    2 publications · 36 citations

    2

    h-index

  2. LP
    Luca Pellegrini

    Hertfordshire Partnership University NHS Foundation Trust, United Kingdom

    1 publications · 32 citations

    1

    h-index

  3. MR
    Mohammed Rafiq

    Loughborough University, United Kingdom

    1 publications · 31 citations

    1

    h-index

  4. HA
    Hedayat Alibeiki

    California State University, San Marcos, United States

    1 publications · 14 citations

    1

    h-index

  5. RV
    Ramnath Vaidyanathan

    University of Pennsylvania, United States

    1 publications · 14 citations

    1

    h-index

1–5 of 13

Institutions

6

  1. Wageningen University & Research

    Wageningen, The Netherlands

    2 h-index

    4 publications

    76 citations

  2. Tilburg University

    Tilburg, The Netherlands

    1 h-index

    1 publications

    16 citations

  3. Arizona State University

    Tempe, United States

    1 h-index

    2 publications

    24 citations

  4. McGill University

    Montreal, Canada

    1 h-index

    2 publications

    28 citations

  5. California State University, San Marcos

    San Marcos, United States

    1 h-index

    1 publications

    14 citations

  6. Loughborough University

    Loughborough, United Kingdom

    1 h-index

    2 publications

    62 citations

  7. Université de Strasbourg

    Strasbourg, France

    1 publications

    10 citations

  8. Université de Montpellier

    Montpellier, France

    1 publications

    10 citations

1–8 of 6

Venues

  1. 2

    h-index

  2. Food Quality and Preference

    2 publications · 36 citations

    2

    h-index

  3. International Journal of Production Economics

    1 publications · 14 citations

    1

    h-index

  4. Agribusiness

    1 publications · 12 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 10 citations

1–5