Concepedia

Author

Luca Zanderighi

University of Milan

Also Known As

Luca Zanderighi

18

Publications

145

Citations

6

H-Index

15

Concepts

All Affiliations

University of Milan
LZ

About

Luca Zanderighi is an author at University of Milan specializing in management, marketing, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

101

2

Management

2

2

101

3

Marketing

2

2

101

4

Brand Strategy

2

2

101

5

Brand Development

1

1

69

Luca Zanderighi

×

2

Publications

101

Citations

2

H-Index

YearCitations

Attributes of Milan influencing city brand attractiveness

Ivan De Noni, Luigi Orsi, Luca Zanderighi

Journal of Destination Marketing & Management

2014

69

New products: manufacturers' versus retailers' decision criteria

Luca Pellegrini, Luca Zanderighi

The International Review of Retail Distribution and Consumer Research

1991

32

Page 1