Location Positioning

Location Positioning is a retail positioning strategy that distinguishes a firm's market presence by leveraging the geographic placement, accessibility, and spatial characteristics of its physical outlets to create a unique and advantageous position relative to competitors.

168

Publications

14.3K

Citations

507

Authors

198

Institutions

Publications per year

2017–2026

49

Authors

507

  1. YX
    Yubin Xu

    Harbin Institute of Technology, China

    2 publications · 44 citations

    2

    h-index

  2. MB
    Miloš Borenović

    University of Belgrade, Serbia

    2 publications · 50 citations

    2

    h-index

  3. KK
    Kamol Kaemarungsi

    National Electronics and Computer Technology Center, Thailand

    2 publications · 712 citations

    2

    h-index

  4. TS
    Theodore S. Rappaport

    Virginia Tech, United States

    2 publications · 701 citations

    2

    h-index

  5. AM
    A.G. Mattioli

    Politecnico di Torino, Italy

    2 publications · 94 citations

    2

    h-index

1–5 of 507

Venues

  1. IEEE Communications Magazine

    4 publications · 2.2K citations

    4

    h-index

  2. Journal of Location Based Services

    3 publications · 51 citations

    3

    h-index

  3. Sensors

    3 publications · 112 citations

    3

    h-index

  4. 2

    h-index

  5. IEEE Transactions on Consumer Electronics

    2 publications · 322 citations

    2

    h-index

1–5