Concepedia

Merchandise Positioning

Merchandise Positioning is a retail marketing strategy that specifies how a retailer differentiates its product assortment in terms of quality, variety, exclusivity, and value to occupy a distinct and desirable place in the target customer’s mind relative to competitors.

2

Publications

134

Citations

5

Authors

4

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

5

  1. NC
    Ningyuan Chen

    University of Toronto, Canada

    1 publications · 14 citations

    1

    h-index

  2. AL
    Anran Li

    London School of Economics and Political Science, United Kingdom

    1 publications · 14 citations

    1

    h-index

  3. DP
    Darshika Patel

    University of Manchester, United Kingdom

    1 publications · 120 citations

    1

    h-index

  4. SY
    Shuoguang Yang

    Columbia University, United States

    1 publications · 14 citations

    1

    h-index

  5. AN
    Andrew Newman

    University of Manchester, United Kingdom

    1 publications · 120 citations

    1

    h-index

1–5 of 5

Institutions

4

  1. University of Manchester

    Manchester, United Kingdom

    1 h-index

    2 publications

    240 citations

  2. London School of Economics and Political Science

    London, United Kingdom

    1 h-index

    1 publications

    14 citations

  3. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    14 citations

  4. University of Toronto

    Toronto, Canada

    1 h-index

    1 publications

    14 citations

1–4 of 4

Venues

  1. European Journal of Marketing

    EJM · 1 publications · 120 citations

    1

    h-index

1–1