Concepedia

Author

Darshika Patel

University of Manchester

Also Known As

Darshika Patel

2

Publications

147

Citations

2

H-Index

14

Concepts

All Affiliations

University of Manchester
DP

About

Darshika Patel is an author at University of Manchester specializing in brand equity, brand management, and brand building.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

120

2

Management

1

1

120

3

Marketing

1

1

120

4

Brand Building

1

1

120

5

Brand Development

1

1

120

Darshika Patel

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2

Publications

147

Citations

2

H-Index

YearCitations

The marketing directions of two fashion retailers

Andrew Newman, Darshika Patel

European Journal of Marketing

2004

120

Functional Food and Nutraceutical Registration Processes in Japan and China: A Diffusion of Innovation Perspective

Darshika Patel, Yvon Dufour, Neil Domigan

Journal of Pharmacy & Pharmaceutical Sciences

2008

27

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