Concepedia

Author

Darshika Patel

Also Known As

Darshika Patel

2

Publications

147

Citations

2

H-Index

14

Concepts

All Affiliations

DP

About

Darshika Patel is an author at University of Manchester specializing in brand equity, brand management, and brand building.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

120

2

Management

1

1

120

3

Marketing

1

1

120

4

Brand Building

1

1

120

5

Brand Development

1

1

120