Concepedia

Darshika Patel

DP

Statistics

Publications

2

Citations

147

H-Index

2

Active since

2004

Affiliations

University of Manchester(Current)

Darshika Patel is an author at University of Manchester specializing in brand equity, brand management, and brand building.

Top concepts

Publications per year

2004–2008

2

Publications

2

The marketing directions of two fashion retailers

Andrew Newman, Darshika Patel · European Journal of Marketing · 2004 · 120 citations

, , +19

Functional Food and Nutraceutical Registration Processes in Japan and China: A Diffusion of Innovation Perspective

Darshika Patel, Yvon Dufour, Neil Domigan · Journal of Pharmacy & Pharmaceutical Sciences · 2008 · 27 citations · Full text

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