Concepedia

Multichannel Management

Multichannel Management is a strategic framework within channel control that coordinates and integrates multiple distribution channels to achieve cohesive customer engagement and optimize market reach.

108

Publications

10K

Citations

245

Authors

149

Institutions

Publications per year

2017–2026

29

Variants

Multi-channel Management

Parents

Publications

108

Challenges and Opportunities in Multichannel Customer Management

Scott A. Neslin, Dhruv Grewal, Robert Leghorn et al. · Journal of Service Research · 2006 · 1.1K citations

, , +12

Multichannel customer management: Understanding the research-shopper phenomenon

Peter C. Verhoef, Scott A. Neslin, Björn Vroomen · International Journal of Research in Marketing · 2007 · 983 citations

, , +14

Consumers in a multichannel environment: Product utility, process utility, and channel choice

Sridhar Balasubramanian, Rajagopal Raghunathan, Vijay Mahajan · Journal of Interactive Marketing · 2005 · 450 citations

, , +14

Crafting Integrated Multichannel Retailing Strategies

Paul Farris, John Irvin, Tarun Kushwaha et al. · Journal of Interactive Marketing · 2010 · 447 citations

, , +13

Opportunities and challenges in multichannel marketing: An introduction to the special issue

Arvind Rangaswamy, Gerrit van Bruggen · Journal of Interactive Marketing · 2005 · 422 citations · Full text

, , +7

1–5 of 108

Authors

245

  1. SA
    Scott A. Neslin

    Dartmouth College, United States

    4 publications · 2.3K citations

    4

    h-index

  2. PF
    Paul Farris

    University of Virginia, United States

    3 publications · 1.2K citations

    3

    h-index

  3. MT
    M.L. Teerling

    Novay, Netherlands

    3 publications · 1.2K citations

    3

    h-index

  4. VS
    Venkatesh Shankar

    Texas A&M University, United States

    3 publications · 1.2K citations

    3

    h-index

  5. MF
    Marta Frasquet

    Universitat de València, Spain

    3 publications · 187 citations

    3

    h-index

1–5 of 245

Institutions

149

  1. Dartmouth College

    Hanover, United States

    5 h-index

    5 publications

    2.7K citations

  2. University of Virginia

    Charlottesville, United States

    4 h-index

    5 publications

    1.9K citations

  3. Texas A&M University

    College Station, United States

    4 h-index

    5 publications

    1.3K citations

  4. University of Twente

    Enschede, The Netherlands

    3 h-index

    3 publications

    130 citations

  5. National Tsing Hua University

    Hsinchu, Taiwan

    3 h-index

    3 publications

    428 citations

  6. Universitat de València

    Valencia, Spain

    3 h-index

    7 publications

    492 citations

  7. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    3 h-index

    4 publications

    605 citations

  8. National Central University

    Taoyuan City, Taiwan

    3 h-index

    5 publications

    788 citations

1–8 of 149

Venues

  1. Journal of Interactive Marketing

    JIM · 8 publications · 1.6K citations

    8

    h-index

  2. Journal of Retailing and Consumer Services

    6 publications · 439 citations

    6

    h-index

  3. 4

    h-index

  4. Internet Research

    4 publications · 220 citations

    4

    h-index

  5. Journal of Marketing

    JM · 3 publications · 743 citations

    3

    h-index

1–5