M.L. Teerling

Challenges and Opportunities in Multichannel Customer Management

Scott A. Neslin, Dhruv Grewal, Robert Leghorn et al. · Journal of Service Research · 2006 · 1.1K citations

Management, Marketing, Marketing Management +12

The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda

Anne‐Madeleine Kranzbühler, Mirella Kleijnen, Robert E. Morgan et al. · International Journal of Management Reviews · 2017 · 369 citations · Full text

Business, Marketing, Marketing Management +10

Does Online Information Drive Offline Revenues?

Koen Pauwels, Peter S. H. Leeflang, M.L. Teerling et al. · Journal of Retailing · 2010 · 217 citations · Full text

Social Sciences, Information Systems, Revenue Management +7

The impact of the introduction and use of an informational website on offline customer buying behavior

J.E.M. van Nierop, Peter S. H. Leeflang, M.L. Teerling et al. · International Journal of Research in Marketing · 2011 · 102 citations · Full text

Business, Marketing, Marketing Management +13

Multichannel marketing: An experiment on guiding citizens to the electronic channels

M.L. Teerling, Willem Jan Pieterson · Government Information Quarterly · 2009 · 53 citations

Management, Marketing, Marketing Management +14