Concepedia

Anne‐Madeleine Kranzbühler

AK

Statistics

Publications

4

Citations

597

H-Index

4

Active since

2017

Affiliations

Vrije Universiteit Amsterdam(Current)

Delft University of Technology

University of Amsterdam

Anne‐Madeleine Kranzbühler is an author at Vrije Universiteit Amsterdam specializing in marketing management, business, and marketing strategy.

ORCID

Publications per year

2017–2023

4

Publications

4

The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda

Anne‐Madeleine Kranzbühler, Mirella Kleijnen, Robert E. Morgan et al. · International Journal of Management Reviews · 2017 · 369 citations · Full text

, , +10

Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters

Anne‐Madeleine Kranzbühler, Alfred Zerres, Mirella Kleijnen et al. · Journal of the Academy of Marketing Science · 2019 · 112 citations · Full text

, , +13

Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey

Anne‐Madeleine Kranzbühler, Mirella Kleijnen, Peeter W.J. Verlegh · Journal of the Academy of Marketing Science · 2018 · 93 citations · Full text

, , +17

The effect of meat-shaming on meat eaters’ emotions and intentions to adapt behavior

Anne‐Madeleine Kranzbühler, Hendrik N.J. Schifferstein · Food Quality and Preference · 2023 · 23 citations · Full text

, , +4

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