International Journal of Research in Marketing · 2020 · 507 citations · 110 references
BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingMarketing StrategyAugmented RealityDigital AdvertisingImmersive MediaMixed RealityOnline Consumer BehaviorVirtual RealityAugmented Reality In RetailConsumer Experience DesignImmersive Advertising
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