Virtual and augmented reality: Advancing research in consumer marketing - Concepedia

Concepedia

Publication | Open Access

Virtual and augmented reality: Advancing research in consumer marketing

DOI Full Paper Access

477

Citations

110

References

2020

Year

Michel Wedel, José Enrique Bigné Alcañiz, Jie Zhang

International Journal of Research in Marketing

MarketingEngineeringDigital MarketingInteractive MarketingVirtual RealityManagementExtended RealityConsumer ResearchMarketing CommunicationImmersive TechnologyConsumer BehaviorCommunicationAugmented Reality

References

	Year	Citations

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