Immersive Advertising is a form of digital advertising that integrates interactive, multisensory, and environment-rich experiences into consumer engagement strategies, distinguishing itself from traditional advertising by enabling users to actively participate within simulated or augmented brand environments.
44
Publications
4.2K
Citations
103
Authors
70
Institutions
Publications per year
2017–2026
30
Parents
Publications
44
Interactive Advertising and Presence
Matthew Lombard, Jennifer Snyder-Duch · Journal of Interactive Advertising · 2001 · 254 citations
Business, Communication, Marketing +13
1–5 of 44
Authors
103
- SJ
3
h-index
- JT
2
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- BB
2
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- MW
2
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- JK
2
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1–5 of 103
Institutions
70
National Chengchi University
Taipei, Taiwan
2 h-index
3 publications
107 citations
University of North Texas
Denton, United States
2 h-index
2 publications
184 citations
University of Nevada, Las Vegas
Las Vegas, United States
2 h-index
3 publications
223 citations
Montana State University
Bozeman, United States
2 h-index
2 publications
306 citations
University of Georgia
Athens, United States
2 h-index
6 publications
600 citations
University of Michigan
Ann Arbor, United States
2 h-index
4 publications
188 citations
Universitat de València
Valencia, Spain
2 h-index
2 publications
534 citations
University of Maryland, College Park
College Park, United States
2 h-index
4 publications
1.1K citations
1–8 of 70
Venues
- Journal of Advertising
5 publications · 1.2K citations
5
h-index
- Journal of Interactive Advertising
3 publications · 544 citations
3
h-index
- International Journal of Advertising
IJA · 2 publications · 101 citations
2
h-index
- Journal of Business Research
JBR · 2 publications · 362 citations
2
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- Zenodo (CERN European Organization for Nuclear Research)
Repository · 2 publications · 46 citations
2
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1–5