Concepedia

Eunyoung Sung

ES

13

Publications

1.2K

Citations

13

H-Index

2008

Active since

Affiliations

Montana State University(Current)

Kyung Hee University

Zuyd University of Applied Sciences

Breda University of Applied Sciences

Dongguk University

Eunyoung Sung is an author at Montana State University specializing in interactive marketing, management, and communication.

Top concepts

ManagementInteractive MarketingMarketingCommunicationConsumer ResearchAdvertisingUser ExperienceDigital MarketingEngineeringConsumer Behavior

Publications per year

2008–2023

13

Publications

13

Consumer engagement via interactive artificial intelligence and mixed reality

Eunyoung Sung, Sujin Bae, Dai‐In Danny Han et al. · International Journal of Information Management · 2021 · 212 citations

Engineering, Interactive Artificial Intelligence, Affective Design +11

The effects of augmented reality mobile app advertising: Viral marketing via shared social experience

Eunyoung Sung · Journal of Business Research · 2020 · 209 citations

Marketing, Viral Marketing, Social Media +12

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

Eunyoung Sung, Ohbyung Kwon, Kwonsang Sohn · Psychology and Marketing · 2023 · 182 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +19

Consumer‐based brand equity

Jaehee Jung, Eunyoung Sung · Journal of Fashion Marketing and Management · 2008 · 145 citations · Full text

Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology

Kwonsang Sohn, Eunyoung Sung, Gukwon Koo et al. · International Journal of Retail & Distribution Management · 2020 · 127 citations

Artificial Intelligence, Engineering, Consumer Study +22

Rows per page

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