Kwonsang Sohn

Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products

Kwonsang Sohn, Ohbyung Kwon · Telematics and Informatics · 2019 · 611 citations

Management, Computer Science, Technology Management +12

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

Eunyoung Sung, Ohbyung Kwon, Kwonsang Sohn · Psychology and Marketing · 2023 · 205 citations · Full text

Business, Marketing, Marketing Management +17

Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology

Kwonsang Sohn, Eunyoung Sung, Gukwon Koo et al. · International Journal of Retail & Distribution Management · 2020 · 133 citations

Business, Marketing, Marketing Management +17

Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability

Myung Ja Kim, C. Michael Hall, Ohbyung Kwon et al. · Journal of Retailing and Consumer Services · 2023 · 65 citations

Management, Sustainability Management, Tourism Management +16

What Makes Tourists Use Public Transport? Value-Belief-Norm Theory, Environmental, Social, and Governance Factors, and the Sustainable Development Goals

Myung Ja Kim, Myung Ja Kim, C. Michael Hall et al. · Journal of Travel Research · 2023 · 54 citations

Management, Tourism Management, Transportation Planning +17