Concepedia

Ohbyung Kwon

OK

66

Publications

5.2K

Citations

33

H-Index

1998

Active since

Affiliations

Kyung Hee University(Current)

Sungkyunkwan University

Manchester Metropolitan University

Handong Global University

Montana State University

Ohbyung Kwon is an author at Kyung Hee University specializing in engineering, management, and marketing.

Top concepts

EngineeringManagementMarketingBusinessUser ExperienceComputer ScienceHuman-computer InteractionCommunicationDesignData Science

Publications per year

1998–2025

66

Publications

66

An empirical study of the factors affecting social network service use

Ohbyung Kwon, Yixing Wen · Computers in Human Behavior · 2009 · 712 citations

Social Media, Social Networks, Empirical Study +12

Data quality management, data usage experience and acquisition intention of big data analytics

Ohbyung Kwon, Namyeon Lee, Bongsik Shin · International Journal of Information Management · 2014 · 695 citations

Total Quality Management, Big Data Acquisition, Engineering +15

Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products

Kwonsang Sohn, Ohbyung Kwon · Telematics and Informatics · 2019 · 577 citations

Engineering, Technology Acceptance Theories, Technology Acceptance Model +12

Intimacy, familiarity and continuance intention: An extended expectation–confirmation model in web-based services

Yonnim Lee, Ohbyung Kwon · Electronic Commerce Research and Applications · 2010 · 332 citations

Digital Marketing, Consumer Research, Communication +16

Consumer engagement via interactive artificial intelligence and mixed reality

Eunyoung Sung, Sujin Bae, Dai‐In Danny Han et al. · International Journal of Information Management · 2021 · 212 citations

Engineering, Interactive Artificial Intelligence, Affective Design +11

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