Concepedia

Creative Strategy

Creative Strategy is a strategic planning framework within advertising and promotion management that specifies the core message and desired consumer response, distinguishing itself by determining the unique conceptual approach and thematic execution through which promotional objectives are communicated to a target audience.

285

Publications

17.3K

Citations

541

Authors

310

Institutions

Publications per year

2017–2026

73

Parents

Children

Publications

285

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Christy Ashley, Tracy L. Tuten · Psychology and Marketing · 2014 · 1.4K citations

, , +13

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

Subin Im, John P. Workman · Journal of Marketing · 2004 · 1.1K citations

, , +17

Managing Creative People: Strategies and Tactics for Innovation

Michael D. Mumford · Human Resource Management Review · 2000 · 857 citations

, , +12

Self-Regulation of Creativity at Work: The Role of Feedback-Seeking Behavior in Creative Performance

Katleen De Stobbeleir, Susan J. Ashford, Dirk Buyens · Academy of Management Journal · 2011 · 478 citations

, , +17

Creativity and Innovation Under Constraints: A Cross-Disciplinary Integrative Review

Oguz A. Acar, Murat Tarakci, Daan van Knippenberg · Journal of Management · 2018 · 415 citations · Full text

, , +16

1–5 of 285

Authors

541

  1. SK
    Scott Koslow

    Macquarie University, Australia

    7 publications · 467 citations

    7

    h-index

  2. SL
    Sheila L. Sasser

    Eastern Michigan University, United States

    7 publications · 467 citations

    7

    h-index

  3. MK
    Mark Kilgour

    University of Waikato, New Zealand

    4 publications · 129 citations

    4

    h-index

  4. EA
    Edward A. Riordan

    Wayne State University, United States

    3 publications · 338 citations

    3

    h-index

  5. CM
    Cameron M. Ford

    University of Central Florida, United States

    3 publications · 436 citations

    3

    h-index

1–5 of 541

Institutions

310

  1. University of Waikato

    Hamilton, New Zealand

    7 h-index

    10 publications

    655 citations

  2. Eastern Michigan University

    Ypsilanti, United States

    5 h-index

    5 publications

    196 citations

  3. Macquarie University

    Sydney, Australia

    4 h-index

    4 publications

    129 citations

  4. University of Central Florida

    Orlando, United States

    4 h-index

    5 publications

    492 citations

  5. University of Kentucky

    Lexington, United States

    3 h-index

    3 publications

    52 citations

  6. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    3 h-index

    6 publications

    672 citations

  7. Wayne State University

    Detroit, United States

    3 h-index

    4 publications

    464 citations

  8. University of Georgia

    Athens, United States

    3 h-index

    7 publications

    184 citations

1–8 of 310

Venues

  1. Creativity and Innovation Management

    CIM · 11 publications · 481 citations

    11

    h-index

  2. Journal of Advertising Research

    JAR · 8 publications · 379 citations

    8

    h-index

  3. Journal of Business Research

    JBR · 7 publications · 678 citations

    7

    h-index

  4. Journal of Advertising

    7 publications · 415 citations

    7

    h-index

  5. Creative Industries Journal

    CIJ · 7 publications · 342 citations

    7

    h-index

1–5