Concepedia

User-generated Content Strategy

User-Generated Content Strategy is a strategic framework within creative strategy that systematically guides the solicitation, curation, and integration of content produced autonomously by users to achieve specific organizational or branding objectives.

7

Publications

262

Citations

18

Authors

11

Institutions

Publications per year

2017–2026

4

Parents

Publications

7

User-Generated Content and Competing Firms’ Product Design

Young Kwark, Jianqing Chen, Srinivasan Raghunathan · Management Science · 2017 · 87 citations

, , +13

The effect of user-generated content quality on brand engagement: the mediating role of functional and emotional values

Jihad Mohammad, Farzana Quoquab, T. Ramayah et al. · 2020 · 54 citations

, , +11

Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok

Ruby Brooks, Rebecca Christidis, Nicholas Carah et al. · BMJ Global Health · 2022 · 52 citations · Full text

, , +17

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Agnieszka Chwiałkowska · Journal of Promotion Management · 2018 · 26 citations

, , +15

iFixit Myself: User-Generated Content Strategy in “The Free Repair Guide for Everything”

Guiseppe Getto, Jack T. Labriola · IEEE Transactions on Professional Communication · 2016 · 16 citations

, , +14

1–5 of 7

Authors

18

  1. RA
    Rebekka Andersen

    University of California, Davis, United States

    1 publications · 13 citations

    1

    h-index

  2. YK
    Young Kwark

    IBM Research - Thomas J. Watson Research Center, United States

    1 publications · 87 citations

    1

    h-index

  3. RB
    Ruby Brooks

    Deakin University, Australia

    1 publications · 52 citations

    1

    h-index

  4. RC
    Rebecca Christidis

    Deakin University, Australia

    1 publications · 52 citations

    1

    h-index

  5. FQ
    Farzana Quoquab

    University of Technology Malaysia, Malaysia

    1 publications · 54 citations

    1

    h-index

1–5 of 18

Institutions

11

  1. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    16 citations

  2. University of Wollongong

    Wollongong, Australia

    1 h-index

    1 publications

    52 citations

  3. University of Florida

    Gainesville, United States

    1 h-index

    1 publications

    87 citations

  4. The University of Queensland

    Brisbane, Australia

    1 h-index

    1 publications

    52 citations

  5. Healthy Start

    Pittsburgh, United States

    1 h-index

    1 publications

    52 citations

  6. University of California, Berkeley

    Berkeley, United States

    1 h-index

    1 publications

    14 citations

  7. The University of Texas at Dallas

    Richardson, United States

    1 h-index

    2 publications

    174 citations

  8. University of West Georgia

    Carrollton, United States

    1 h-index

    1 publications

    26 citations

1–8 of 11

Venues

  1. Communication Design Quarterly

    CDQ · 1 publications · 13 citations

    1

    h-index

  2. BMJ Global Health

    1 publications · 52 citations

    1

    h-index

  3. Management Science

    1 publications · 87 citations

    1

    h-index

  4. Journal of Promotion Management

    JPM · 1 publications · 26 citations

    1

    h-index

  5. 1

    h-index

1–5