Statistics
Publications
38
Citations
2.8K
H-Index
24
Active since
2005
Jianqing Chen is an author at The University of Texas at Dallas specializing in business, management, and marketing.
Publications per year
2005–2024
38
38
An Economic Analysis of Online Advertising Using Behavioral Targeting1
Jianqing Chen, Jan Stallaert · MIS Quarterly · 2014 · 198 citations
1–5 of 38