Concepedia

Silke Mühlmeier

SM

Statistics

Publications

3

Citations

453

H-Index

3

Active since

2009

Affiliations

University of St.Gallen(Current)

Silke Mühlmeier is an author at University of St.Gallen specializing in social sciences, microeconomics, and strategic orientation.

Publications per year

2009–2012

3

Publications

3

Who will buy electric cars? An empirical study in Germany

Theo Lieven, Silke Mühlmeier, Sven Henkel et al. · Transportation Research Part D Transport and Environment · 2010 · 299 citations

, , +4

The impact of sales encounters on brand loyalty

Tim Oliver Brexendorf, Silke Mühlmeier, Torsten Tomczak et al. · Journal of Business Research · 2009 · 89 citations

, , +13

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

Jelena Spanjol, Silke Mühlmeier, Torsten Tomczak · Journal of Product Innovation Management · 2012 · 65 citations

, , +15

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