Concepedia

Tim Oliver Brexendorf

TO

Statistics

Publications

11

Citations

635

H-Index

10

Active since

2007

Affiliations

WHU – Otto Beisheim School of Management(Current)

University of St.Gallen

Dartmouth College

Henkel (Germany)

Tim Oliver Brexendorf is an author at WHU – Otto Beisheim School of Management specializing in business, brand management, and marketing management.

Publications per year

2007–2017

11

Publications

11

Understanding the interplay between brand and innovation management: findings and future research directions

Tim Oliver Brexendorf, Barry L. Bayus, Kevin Lane Keller · Journal of the Academy of Marketing Science · 2015 · 141 citations

Business, Innovation Management, Marketing +14

The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook

Carina Simon, Tim Oliver Brexendorf · Journal of Product & Brand Management · 2016 · 108 citations

Business, Marketing, Marketing Management +16

Leveraging the corporate brand

Tim Oliver Brexendorf, Kevin Lane Keller · European Journal of Marketing · 2017 · 104 citations

Business, Marketing, Marketing Management +12

The impact of sales encounters on brand loyalty

Tim Oliver Brexendorf, Silke Mühlmeier, Torsten Tomczak et al. · Journal of Business Research · 2009 · 89 citations

Business, Marketing, Marketing Management +13

Corporate behaviour vs brand behaviour: Towards an integrated view?

Tim Oliver Brexendorf, Joachim Kernstock · Journal of Brand Management · 2007 · 85 citations

Business, Marketing, Marketing Management +12

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