Carina Simon

Statistics

Publications

Citations

143

H-Index

Active since

2013

Affiliations

WHU – Otto Beisheim School of Management(Current)

Carina Simon is an author at WHU – Otto Beisheim School of Management specializing in brand management, customer-brand relationships online, and online brand management.

Publications per year

2013–2016

Publications

The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook

Carina Simon, Tim Oliver Brexendorf · Journal of Product & Brand Management · 2016 · 108 citations

Business, Marketing, Marketing Management +16

Creating Online Brand Experience on Facebook

Carina Simon, Tim Oliver Brexendorf · Marketing Review St Gallen · 2013 · 35 citations

Business, Marketing, Marketing Management +12

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