Marketing Review St Gallen

Sustainability marketing — An innovative conception of marketing

Ken Peattie, Frank‐Martin Belz · 2010 · 198 citations

Business, Marketing, Marketing Management +12

Co-creation of value — towards an expanded paradigm of value creation

Venkat Ramaswamy · 2009 · 181 citations

Management, Strategic Management, Strategy +14

Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

Nadine Hennigs, Klaus‐Peter Wiedmann, Christiane Klarmann · 2012 · 104 citations

Business, Marketing, Marketing Management +12

Service-dominant logic — a guiding framework for inbound marketing

Robert F. Lusch, Stephen L. Vargo · 2009 · 58 citations

Business, Marketing, Marketing Management +5

Internal Branding — Relevance, Management and Challenges

Rico Piehler, Stephan Hanisch, Christoph Burmann · 2015 · 57 citations

Business, Marketing, Marketing Management +10