Marketing Review St Gallen · 2009 · 181 citations · 3 references
ManagementStrategic ManagementStrategyBusiness StrategyCompetitive AdvantageKnowledge CreationCo-creationValue AnalysisValue ChangeValue CreationValue Creation StrategiesValue EngineeringCo-creation Of SolutionsCo-creation ProcessesValue Creation From ResourcesValue Creation MechanismsValue Creation Models
3
Journal of the American Dietetic Association · 1994 · 46.5K citations
Venkat Ramaswamy · 2004 · 144 citations
C. K. Prahalad · Experimental Parasitology · 2004 · 16 citations