Publication | Closed Access
Luxury Brands in the Digital Age – Exclusivity versus Ubiquity
103
Citations
9
References
2012
Year
LuxuryDigital MarketingConsumer ResearchBrand StrategyConsumer CulturePersonal BrandingManagementLuxury BrandingBrand ManagementLuxury BrandsFashionBrand DevelopmentBrand AwarenessMarketingLuxury Brand ManagementInteractive MarketingBusinessTechnologyBrand Equity
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