Concepedia

Christoph Burmann

CB

22

Publications

2.5K

Citations

20

H-Index

2005

Active since

Affiliations

University of Bremen(Current)

Macquarie University

Christoph Burmann is an author at University of Bremen specializing in management, marketing, and brand management.

Top concepts

ManagementMarketingBusinessBrand AwarenessBrand ManagementBrand EquityBrand StrategyBrand DevelopmentBrandingConsumer Research

Publications per year

2005–2024

22

Publications

22

Building brand commitment: A behavioural approach to internal brand management

Christoph Burmann, Sabrina Zeplin · Journal of Brand Management · 2005 · 625 citations

Marketing, Brand Equity, Building Brand Commitment +11

Key determinants of internal brand management success: An exploratory empirical analysis

Christoph Burmann, Sabrina Zeplin, Nicola Riley · Journal of Brand Management · 2008 · 339 citations

Customer Satisfaction, Exploratory Empirical Analysis, Brand Equity +10

Towards an identity-based brand equity model

Christoph Burmann, Marc Jost-Benz, Nicola Riley · Journal of Business Research · 2008 · 281 citations

Marketing, Personal Branding, Management +4

Brand authenticity: model development and empirical testing

Mike Schallehn, Christoph Burmann, Nicola Riley · Journal of Product & Brand Management · 2014 · 276 citations

Marketing, Personal Branding, Media Marketing +15

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Rico Piehler, Ceridwyn King, Christoph Burmann et al. · European Journal of Marketing · 2016 · 152 citations

Brand Strategy, Consumer Research, Brand Loyalty +19

Rows per page

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