Statistics
Publications
6
Citations
1.1K
H-Index
6
Active since
2008
Affiliations
Nicola Riley is an author at University of Bremen specializing in business, marketing management, and brand management.
Publications per year
2008–2021
6
6
Towards an identity-based brand equity model
Christoph Burmann, Marc Jost-Benz, Nicola Riley · Journal of Business Research · 2008 · 285 citations
Towards an identity-based branding
Christoph Burmann, Sabrina Hegner, Nicola Riley · Marketing Theory · 2009 · 71 citations
Selecting Socially Responsible Portfolios: A Fuzzy Multicriteria Approach
Fernando García, Jairo González-Bueno, Javier Oliver et al. · Sustainability · 2019 · 58 citations · Full text
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