Concepedia
1
Publications
281
Citations
H-Index
2008
Active since
Affiliations
University of Bremen(Current)
Marc Jost-Benz is an author at University of Bremen specializing in corporate identity, business, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand AwarenessCorporate Identity
Publications per year
2008–2008
Towards an identity-based brand equity model
Christoph Burmann, Marc Jost-Benz, Nicola Riley · Journal of Business Research · 2008 · 281 citations
Marketing, Personal Branding, Management +4
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