Concepedia

Sabrina Zeplin

SZ

2

Publications

964

Citations

2

H-Index

2005

Active since

Affiliations

University of Bremen(Current)

Sabrina Zeplin is an author at University of Bremen specializing in brand management, brand awareness, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBusiness StrategyBrandingBrand Loyalty

Publications per year

2005–2008

2

Publications

2

Building brand commitment: A behavioural approach to internal brand management

Christoph Burmann, Sabrina Zeplin · Journal of Brand Management · 2005 · 625 citations

Marketing, Brand Equity, Building Brand Commitment +11

Key determinants of internal brand management success: An exploratory empirical analysis

Christoph Burmann, Sabrina Zeplin, Nicola Riley · Journal of Brand Management · 2008 · 339 citations

Customer Satisfaction, Exploratory Empirical Analysis, Brand Equity +10

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