Concepedia
Marketing Review St Gallen · 2015 · 57 citations · 13 references
BusinessMarketingMarketing ManagementBrand ManagementBrand ArchitectureBrand EquityBrand IdentityCorporate BrandingInternal MarketingStrategic Brand ManagementBrand-environment FitEmployee BrandingProfessional Branding
13
The effect of electronic word of mouth on brand image and purchase intention
Mohammad Reza Jalilvand, Neda Samiei · Marketing Intelligence & Planning · 2012 · 744 citations
Business, Marketing, Marketing Management +15
Building brand commitment: A behavioural approach to internal brand management
Christoph Burmann, Sabrina Zeplin · Journal of Brand Management · 2005 · 635 citations
Business, Marketing, Marketing Management +8
Brand-Specific Leadership: Turning Employees into Brand Champions
Felicitas Morhart, Walter Herzog, Torsten Tomczak · Journal of Marketing · 2009 · 530 citations
Management, Marketing, Marketing Management +11
Key determinants of internal brand management success: An exploratory empirical analysis
Christoph Burmann, Sabrina Zeplin, Nicola Riley · Journal of Brand Management · 2008 · 345 citations
Business, Marketing, Marketing Management +12
Internal branding process: key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri, Alan Wilson · European Journal of Marketing · 2011 · 317 citations
Business, Hospitality Management, Organizational Behavior +11