Frank‐Martin Belz

Sustainability marketing — An innovative conception of marketing

Ken Peattie, Frank‐Martin Belz · Marketing Review St Gallen · 2010 · 189 citations

Green Marketing, Sustainability Marketing, Sustainable Marketing +3

Netnography as a Method of Lead User Identification

Frank‐Martin Belz, Wenke Baumbach · Creativity and Innovation Management · 2010 · 153 citations

Engineering, Biometrics, Online Communities +17

Marketing strategies in the age of sustainable development: Evidence from the food industry

Frank‐Martin Belz, Birte Schmidt‐Riediger · Business Strategy and the Environment · 2009 · 115 citations

Sustainability Marketing Strategies, Green Marketing, Sustainability Marketing +23

Marketing in the 21st Century

Frank‐Martin Belz · Business Strategy and the Environment · 2006 · 109 citations

Digital Marketing, History Of Marketing, Management +8

Informal Entrepreneurship: An Integrative Review and Future Research Agenda

Esther Salvi, Frank‐Martin Belz, Sophie Bacq · Entrepreneurship Theory and Practice · 2022 · 93 citations · Full text

Pathways—the Reactive Formalizing, Entrepreneurial Motivation, Entrepreneurship +16