Concepedia

Rajesh V. Manchanda

RV

21

Publications

2.3K

Citations

17

H-Index

2000

Active since

Affiliations

University of Manitoba(Current)

University of British Columbia

Drexel University

San Diego State University

California State University, Fullerton

Rajesh V. Manchanda is an author at University of Manitoba specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2000–2023

21

Publications

21

The Influence of a Mere Social Presence in a Retail Context

Jennifer Argo, Darren W. Dahl, Rajesh V. Manchanda · Journal of Consumer Research · 2005 · 528 citations

Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity: Table 1

Darren W. Dahl, Rajesh V. Manchanda, Jennifer Argo · Journal of Consumer Research · 2001 · 400 citations

Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students

Darren W. Dahl, Kristina D. Frankenberger, Rajesh V. Manchanda · Journal of Advertising Research · 2003 · 276 citations

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Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation

Darren W. Dahl, Heather Honea, Rajesh V. Manchanda · Journal of Consumer Psychology · 2005 · 193 citations

The Nature of Self-Reported Guilt in Consumption Contexts

Darren W. Dahl, Heather Honea, Rajesh V. Manchanda · Marketing Letters · 2003 · 172 citations

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