Heather Honea

Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation

Darren W. Dahl, Heather Honea, Rajesh V. Manchanda · Journal of Consumer Psychology · 2005 · 193 citations

The Nature of Self-Reported Guilt in Consumption Contexts

Darren W. Dahl, Heather Honea, Rajesh V. Manchanda · Marketing Letters · 2003 · 172 citations

Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?

Cristel Antonia Russell, Dale W. Russell, Heather Honea · Journal of Business Ethics · 2015 · 85 citations

Implied Social Contracts, Socially Responsible Product, Management +12

Targeting Social Messages with Emotions of Change: The Call for Optimism

Paula C. Peter, Heather Honea · Journal of Public Policy & Marketing · 2012 · 85 citations

Behavioral Decision Making, Social Medium Monitoring, Consumer Study +26

The Promotion Affect Scale: Defining the Affective Dimensions of Promotion

Heather Honea, Darren W. Dahl · Journal of Business Research · 2003 · 77 citations

Customer Satisfaction, Promotion Affect Scale, Employee Attitude +10