Marketing Letters · 2003 · 172 citations · 27 references
27
Dennis W. Rook · Journal of Consumer Research · 1987 · 2K citations
Customer Satisfaction, Behavioral Decision Making, Impulsive Behavior +19
Measuring Emotions in the Consumption Experience
Marsha L. Richins · Journal of Consumer Research · 1997 · 1.9K citations
Guilt: An interpersonal approach.
Roy F. Baumeister, Arlene M. Stillwell, Todd F. Heatherton · Psychological Bulletin · 1994 · 1.7K citations