Concepedia

Sridhar Samu

SS

17

Publications

1.3K

Citations

16

H-Index

1995

Active since

Affiliations

Indian School of Business(Current)

Indian Institute of Management Ranchi

University of Manitoba

Great Lakes Institute of Management

Indian Institute of Management Lucknow

Sridhar Samu is an author at Indian School of Business specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingMarketing CommunicationBrand EquityCommunicationBrand Strategy

Publications per year

1995–2022

17

Publications

17

Dimensions of Business and Nonprofit Collaborative Relationships

Walter Wymer, Sridhar Samu · Journal of Nonprofit & Public Sector Marketing · 2003 · 212 citations

Philanthropy, Cross-sector Alliances, Nonprofit Collaborative Relationships +12

Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies

Sridhar Samu, Harinarayan Krishnan, Robert E. Smith · Journal of Marketing · 1999 · 200 citations

New Product Introduction, Consumer Research, Brand Strategy +16

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity et al. · Journal of Business Research · 2017 · 195 citations

Social Identity, Social Media, Gender Identity +14

The effect of fit and dominance in cause marketing communications

Sridhar Samu, Walter Wymer · Journal of Business Research · 2008 · 160 citations

Customer Satisfaction, Interactive Marketing, Management +12

Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering

Walter Wymer, Sridhar Samu · Journal of Marketing Management · 2002 · 87 citations

Organizations, Consumer Research, Social Marketing +24

Rows per page

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