Srđan Zdravković

“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

Peter Magnusson, Stanford A. Westjohn, Srđan Zdravković · International Marketing Review · 2011 · 254 citations

Business, Marketing, Marketing Management +16

Dimensions of fit between a brand and a social cause and their influence on attitudes

Srđan Zdravković, Peter Magnusson, Sarah M. Stanley · International Journal of Research in Marketing · 2010 · 198 citations

Business, Marketing, Marketing Management +12

The Role of Cultural Intelligence in Marketing Adaptation and Export Performance

Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov et al. · Journal of International Marketing · 2013 · 152 citations

Business, Marketing, Marketing Management +17

Breaking through the cultural clutter

Peter Magnusson, Rick T. Wilson, Srđan Zdravković et al. · International Marketing Review · 2008 · 144 citations

Management, Organization Studies, Organizational Behavior +6

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn et al. · Journal of International Marketing · 2013 · 125 citations

Business, Marketing, Marketing Management +13