Concepedia

Sarah M. Stanley

SM

5

Publications

505

Citations

5

H-Index

2008

Active since

Affiliations

University of Wisconsin–Oshkosh(Current)

Missouri University of Science and Technology

Sarah M. Stanley is an author at University of Wisconsin–Oshkosh specializing in management, marketing, and brand management.

Top concepts

ManagementBusinessMarketingBrand AwarenessBrand ManagementConsumer ResearchCulturePersuasionBrand EquitySocial Identity

Publications per year

2008–2022

5

Publications

5

Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction

Brian D. Till, Sarah M. Stanley, Randi Priluck · Psychology and Marketing · 2008 · 250 citations

Extinction Procedures, Behavioral Decision Making, Consumer Study +27

Dimensions of fit between a brand and a social cause and their influence on attitudes

Srđan Zdravković, Peter Magnusson, Sarah M. Stanley · International Journal of Research in Marketing · 2010 · 195 citations

Marketing, Culture, Social Identity +14

A systematic literature review of Six Sigma practices in education

Elizabeth A. Cudney, Cassandra C. Elrod, Sarah M. Stanley · International Journal of Six Sigma and Competitive Advantage · 2014 · 23 citations

Nursing, Educational Practice, Teacher Education +15

Incorporating a Counterproductive Work Behavior Perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance

Bryan Hochstein, Bryan Lilly, Sarah M. Stanley · The Journal of Marketing Theory and Practice · 2016 · 21 citations

Work Attitude, Behavioral Sciences, Sales Ethics +15

The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model

Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod et al. · The Journal of Marketing Theory and Practice · 2022 · 16 citations

Consumer Research, Consumer Attitude, Social Influence +19

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