Concepedia

Bryan Lilly

BL

13

Publications

1.1K

Citations

12

H-Index

1996

Active since

Affiliations

University of Wisconsin–Oshkosh(Current)

College of Business Administration

Indiana University

Bryan Lilly is an author at University of Wisconsin–Oshkosh specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingEducationConsumer ResearchHigher EducationConsumer BehaviorMarketing ManagementMotivationSocial Sciences

Publications per year

1996–2019

13

Publications

13

The effects of social- and self-motives on the intentions to share positive and negative word of mouth

Aliosha Alexandrov, Bryan Lilly, Emin Babakus · Journal of the Academy of Marketing Science · 2013 · 423 citations

Marketing, Behavioral Decision Making, Consumer Engagement +13

THE EFFECTS OF CONFLICT, TRUST, AND TASK COMMITMENT ON PROJECT TEAM PERFORMANCE

Thomas W. Porter, Bryan Lilly · International Journal of Conflict Management · 1996 · 212 citations

Project-based Organization, Project Management, Organizational Conflict +18

Toward a model of new product preannouncement timing

Bryan Lilly, Rockney G. Walters · Journal of Product Innovation Management · 1997 · 98 citations

Customer Satisfaction, Late Nppas, Digital Marketing +21

The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

Birgit Leisen, Bryan Lilly, Robert D. Winsor · Journal of Services Marketing · 2002 · 94 citations

Market Orientation, Marketing Effectiveness, Business Culture +11

Gaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry

Birgit Leisen Pollack, Bryan Lilly · Marketing Education Review · 2008 · 46 citations

Customer Satisfaction, Inquiry-based Learning, Educational Psychology +20

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