Concepedia

Birgit Leisen

BL

7

Publications

815

Citations

7

H-Index

2001

Active since

Affiliations

University of Wisconsin–Oshkosh(Current)

Loyola Marymount University

College of Business Administration

New Mexico State University

Birgit Leisen is an author at University of Wisconsin–Oshkosh specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingCustomer SatisfactionTrustEngineeringService QualityCustomer ServiceMarketing StrategyMarketing Management

Publications per year

2001–2004

7

Publications

7

Image segmentation: the case of a tourism destination

Birgit Leisen · Journal of Services Marketing · 2001 · 413 citations

Tourism Management, Scene Analysis, Tourism Supply +20

Antecedents and consequences of trust in a service provider

Birgit Leisen, Michael R. Hyman · Journal of Business Research · 2002 · 109 citations

Service Provider, Customer Satisfaction, Trust Metric +6

The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

Birgit Leisen, Bryan Lilly, Robert D. Winsor · Journal of Services Marketing · 2002 · 94 citations

Market Orientation, Marketing Effectiveness, Business Culture +11

Cross‐national assessment of service quality in the telecommunication industry: evidence from the USA and Germany

Birgit Leisen, Charles M. Vance · Managing Service Quality · 2001 · 77 citations

Total Quality Management, Customer Satisfaction, Engineering +17

An Improved Scale for Assessing Patients' Trust in Their Physician

Birgit Leisen, Michael R. Hyman · Health Marketing Quarterly · 2001 · 69 citations

Family Medicine, Organizational Behavior, Primary Care +18

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