Birgit Leisen Pollack

Research in online and blended learning in the business disciplines: Key findings and possible future directions

J. B. Arbaugh, Michael Godfrey, Marianne Johnson et al. · The Internet and Higher Education · 2009 · 334 citations

Education, Educational Technology, Higher Education +16

Linking the hierarchical service quality model to customer satisfaction and loyalty

Birgit Leisen Pollack · Journal of Services Marketing · 2009 · 196 citations

Business, Marketing, Marketing Management +14

The nature of the service quality and satisfaction relationship

Birgit Leisen Pollack · Managing Service Quality · 2008 · 82 citations

Business, Marketing, Consumer Behavior +7

Nomological validity of the Net Promoter Index question

Birgit Leisen Pollack, Aliosha Alexandrov · Journal of Services Marketing · 2013 · 63 citations

Business, Marketing, Marketing Management +14

Gaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry

Birgit Leisen Pollack, Bryan Lilly · Marketing Education Review · 2008 · 48 citations

Education, Instruction, Marketing +14