Randi Priluck

Co‐branding: brand equity and trial effects

Judith H. Washburn, Brian D. Till, Randi Priluck · Journal of Consumer Marketing · 2000 · 367 citations

Marketing, Composite Brand, Advertising +14

Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction

Brian D. Till, Sarah M. Stanley, Randi Priluck · Psychology and Marketing · 2008 · 250 citations

Extinction Procedures, Behavioral Decision Making, Consumer Study +27

Brand alliance and customer‐based brand‐equity effects

Judith H. Washburn, Brian D. Till, Randi Priluck · Psychology and Marketing · 2004 · 248 citations

Marketing, Relationship Marketing, Brand Alliances +14

Relationship marketing can mitigate product and service failures

Randi Priluck · Journal of Services Marketing · 2003 · 130 citations

Relationship Marketing, Customer Satisfaction, Service Research +13

Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing

Randi Priluck · Journal of Marketing Education · 2004 · 97 citations

E-learning, Education, Online Learning +19