Judith H. Washburn

Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale

Judith H. Washburn, Richard E. Plank · The Journal of Marketing Theory and Practice · 2002 · 609 citations

Customer Satisfaction, Brand Equity, Personal Branding +11

Co‐branding: brand equity and trial effects

Judith H. Washburn, Brian D. Till, Randi Priluck · Journal of Consumer Marketing · 2000 · 367 citations

Marketing, Composite Brand, Advertising +14

Service value revisited: Specifying a higher-order, formative measure

David Martín, Dwayne D. Gremler, Judith H. Washburn et al. · Journal of Business Research · 2008 · 352 citations

Customer Satisfaction, Service Study, Value Theory +6

Brand alliance and customer‐based brand‐equity effects

Judith H. Washburn, Brian D. Till, Randi Priluck · Psychology and Marketing · 2004 · 248 citations

Marketing, Relationship Marketing, Brand Alliances +14

Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery

Linda I. Nowak, Judith H. Washburn · International Journal of Wine Marketing · 2002 · 57 citations

Green Marketing, Consumer Uncertainty, Brand Strategy +21