Judith H. Washburn - Concepedia

Author

Judith H. Washburn

Bowling Green State University

Also Known As

Judith H. Washburn, Judith Washburn

Publications

1.9K

Citations

H-Index

Concepts

All Affiliations

Bowling Green State University Sonoma State University University of Tampa Saint Louis University Southern Illinois University Edwardsville

About

Judith H. Washburn is an author at Bowling Green State University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	1.4K
2	Business	9	9	1.8K
3	Arts	2	2	68
4	Education	2	2	52
5	Social Sciences	1	1	35

Judith H. Washburn

Publications

1.8K

Citations

H-Index

Page 1

	Year	Citations
Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale Judith H. Washburn, Richard E. Plank The Journal of Marketing Theory and Practice Customer SatisfactionBrand EquityPersonal BrandingConsumer-based Brand EquityManagement	2002	609
Co‐branding: brand equity and trial effects Judith H. Washburn, Brian D. Till, Randi Priluck Journal of Consumer Marketing MarketingComposite BrandAdvertisingMedia MarketingNew Product	2000	367
Service value revisited: Specifying a higher-order, formative measure David Martín, Dwayne D. Gremler, Judith H. Washburn, Journal of Business Research Customer SatisfactionService StudyValue TheoryBusinessService Science	2008	352
Brand alliance and customer‐based brand‐equity effects Judith H. Washburn, Brian D. Till, Randi Priluck Psychology and Marketing MarketingRelationship MarketingBrand AlliancesMedia MarketingBrand Alliance	2004	248
Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery Linda I. Nowak, Judith H. Washburn International Journal of Wine Marketing Green MarketingConsumer UncertaintyBrand StrategyConsumer ResearchPro‐environmental Policies	2002	57
Antecedents to client satisfaction in business services Linda I. Nowak, Judith H. Washburn Journal of Services Marketing Customer ExperienceCustomer SatisfactionService QualityDigital MarketingService Research	1998	37
Marketing Alliances Between Non-Profits and Businesses: Changing the Public's Attitudes and Intentions Towards the Cause Linda I. Nowak, Judith H. Washburn Journal of Nonprofit & Public Sector Marketing Alliances Between Non-profitsSocial MarketingSocial InfluenceOrganizational BehaviorSocial Sciences	2000	35
Team Testing Increases Performance Linda I. Nowak, Stephen W. Miller, Judith H. Washburn Journal of Education for Business EducationOrganizational BehaviorAbstract IndustryTeam TestingCollaborative Learning	1996	29
Patient Sources of Information and Decision Factors in Selecting Cosmetic Surgeons Linda I. Nowak, Judith H. Washburn Health Marketing Quarterly	1998	23
A Collaborative Effort at Marketing the University: Detailing a Student-Centered Approach Judith H. Washburn, Susan M. Petroshius Journal of Education for Business Project ManagementExperiential Team-based ProjectEducationProgram ManagementCollaborative Effort	2004	23

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