Concepedia
Journal of Consumer Psychology · 1992 · 12 citations · 48 references
BusinessMarketingPsychologyIndividual DifferencesPersuasionConsumer SatisfactionCustomer SatisfactionMoodMood AssessmentPost-purchase BehaviorSentiment AnalysisMarket MoodOverall Product LikingPost-purchase Emotions
48
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations
Business, Marketing, Social Psychology +15
Mood and memory.
Gordon H. Bower · American Psychologist · 1981 · 5K citations
Social Sciences, Behavioral Sciences, Psychology +17
Product/Consumption-Based Affective Responses and Postpurchase Processes
Robert A. Westbrook · Journal of Marketing Research · 1987 · 2.2K citations
Business, Marketing, Psychology +17
The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
Robert A. Westbrook, Richard L. Oliver · Journal of Consumer Research · 1991 · 2.2K citations
Business, Marketing, Psychology +15
Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach
Richard L. Oliver, John E. Swan · Journal of Marketing · 1989 · 1.8K citations
Business, Marketing, Social Psychology +11