Kimberly A. Taylor

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor · Journal of the Academy of Marketing Science · 2000 · 954 citations

Business, Marketing, Marketing Management +16

Obstetric skills drills: Evaluation of teaching methods

Linda Birch, Neal Jones, P. M. Doyle et al. · Nurse Education Today · 2007 · 178 citations

Education, Obstetrics, Teaching +7

A Regret Theory Approach to Assessing Consumer Satisfaction

Kimberly A. Taylor · Marketing Letters · 1997 · 124 citations

Business, Marketing, Marketing Management +14

Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers

Kimberly A. Taylor · Journal of Marketing Education · 2003 · 55 citations

Business, Marketing, Marketing Management +8

Testing Credit and Blame Attributions as Explanation for Choices under Ambiguity

Kimberly A. Taylor · Organizational Behavior and Human Decision Processes · 1995 · 53 citations

Social Sciences, Psychology, Social Psychology +9